Brand

The marks, the colours, the rules.

Free to use when you’re referencing or linking to Charios. Don’t alter the mark, don’t imply endorsement.

Logo

Single-colour vector. Inherits the surrounding text colour when used inline as currentColor. Keep at least one mark’s width of clear space around it.

Colours

Neutrals

Canvas

#FFFFFF

Ink

#000000

Surface soft

#F7F7F5

Hairline

#E6E6E6

Block colours

Used as full-bleed section backgrounds for marketing content. Pair with text-ink; navy uses text-canvas.

Lime

#DCEEB1

Lilac

#C5B0F4

Cream

#F4ECD6

Pink

#EFD4D4

Mint

#C8E6CD

Coral

#F3C9B6

Navy

#1F1D3D

Accents

Magenta

#FF3D8B

Success

#1EA64A

Typography

Inter

Aa

One typeface, four weights. Light (300) for marketing display, regular (400) for body, medium (500) for nav + UI, bold (700) for the wordmark and emphasis.

Light · 300Build a 2D character. Animate it with any mocap.
Regular · 400Drop PNGs onto bones. Snap. Pose. Plug in clips.
Medium · 500Editor · Pricing · Community · Blog · About · FAQ
Bold · 700Charios

Using these assets

Do

  • Use the SVG so it scales cleanly at any size
  • Keep clear space around the mark equal to its own width
  • Recolour the mark via currentColor to match the surrounding text
  • Link the wordmark or mark back to https://charios.com

Don’t

  • Don’t alter the mark’s shape, proportions, or add effects
  • Don’t recreate the wordmark in another font
  • Don’t use the brand to imply endorsement of your product
  • Don’t place the mark on a background that hurts contrast